WASHINGTON – Like many lobbying firms, BGR Group offered clients and friends a place to come in from the cold Tuesday and watch Barack Obama's inauguration — with a scented twist.
The invitation-only reception in the firm's new offices two blocks from Pennsylvania Avenue was among scores that lobbyists and corporations hosted to mark the start of a new political power in the capital. For those staging such events, the celebrations are a chance to rekindle old relationships, start new ones, flash influence and impress clients.
With the competition tight among party hosts to attract guests, BGR offered something that may have been unique — makeup touch-ups and makeovers, compliments of Guerlain, the French beauty company whose parent corporation is one of BGR's clients.
"It's a time here in Washington to celebrate between friends of the firm and clients coming to town," said Ed Rogers, one of the firm's partners. "It's once every four years. There's a big appetite for people to have a warm place" to watch the festivities.
No comments:
Post a Comment